Our culture – Tejo La Embajada
#History
Four years has passed since they brought their first bottles and they were already selling them in over 50 venues (including bars and restaurants). They had gone against the grain. Furthermore, there’s the Mandaripa, with mandarin peels in its recipe Tejo had been a part of Lozano’s life before. In one, he met his business […]
Four years has passed since they brought their first bottles and they were already selling them in over 50 venues (including bars and restaurants). They had gone against the grain.
Furthermore, there’s the Mandaripa, with mandarin peels in its recipe
Tejo had been a part of Lozano’s life before. In one, he met his business partner and his fiancée. So when the time came to have a venue open to the public, he thought of it. “The quintessential Colombian tavern was tejo” he says.
Non Grata is the brewery that decided to open a place to learn how to play tejo.
They didn’t name it after the brewery – which also went against logic -: “Calling it La Embajada is important because we wanted to be ambassadors of Colombian cultural heritage, promoters of this style of celebration. Besides, for us, tejo is bigger and deserved its own name.
Taken from La cervecería que en vez de abrir un ‘pub’ le apostó al tejo.